Sears Holdings Corporation Press Releases

The Kenmore® Brand Celebrates 100 Years Of Innovation

Thu, 16 May 2013 10:02:00 -0500

Launch of Super Capacity Appliances Marks the Next Chapter of Advancements Available at Sears and the Innovative Member Network shopyourway.com

May 16, 2013

HOFFMAN ESTATES, Ill., May 16, 2013 /PRNewswire/ -- Kenmore, the brand that first made its mark on sewing machines in 1913, has become stitched into the fabric of American life. For a century, the Kenmore brand has been tested for living, from helping whip up birthday cakes to making post-party cleanup less work. With an eye toward the future and the benefit of 100 years of product and consumer history, the Kenmore brand announces new product innovations that meet today's life challenges.

"This is a momentous milestone for the Kenmore brand. We are proud that for 100 years, so many customers have put their trust in the Kenmore brand to be part of their homes and lives," said Michael Castleman, president, Kenmore, Craftsman and DieHard, senior vice president Sears Holdings. "With every generation comes new challenges in home life. Our focus at Kenmore is to continually offer the right innovative solutions that enable our members and customers to get more out of their lives."

History of Innovation
Over the past 100 years, the Kenmore brand has evolved through technology, style and the specific needs of every generation. Yet, one constant remains - all Kenmore products offer keys to more living such as greater convenience, better performance and time saved. The Kenmore brand history of innovation includes:

1929: unveiled the Gyrator, the first wringer washer that could clean clothes in three to seven minutes
1950s and 1960s: brought to market the first washer and dryer combination and a pre-soak cycle, respectively
1980s: first to release a major refrigerator innovation - hiding coils to allow refrigerators to be pushed back against a wall
2010: launched Kenmore Connect^® customer service technology enabling select Kenmore and Kenmore Elite^® washers and dryers to "talk" directly to service experts via phone to diagnose problems prior to sending a technician to the home
2012: delivered the industry-first Grab-n-Go™ door-in-door French door refrigerator

Beyond appliances, the brand has also focused on bolstering online properties to serve its customers before and after purchase. Via cookmore.com and shopyourway.com, Kenmore customers have access to shareable content, deals, rewards and tips. For more Kenmore brand innovations over the past 100 years, a timeline is available on cookmore.com/press-kit/.

Kenmore Today: Get More Space for Every Space
In 2013, the Kenmore brand is launching a suite of home appliances that continue the brand's tradition of innovating on what matters most. Kenmore launches a 33 cubic foot French door refrigerator and 30 cubic foot side-by-side refrigerator that offer the biggest capacity option^[1],[2] ever from the Kenmore brand delivering "more space for every space" in their respective footprints. In addition, the new Kenmore Elite^® dishwasher line up promises to clean dishes right the first time thanks to 360^° PowerWash™ and Turbozone™ technologies. Finally, the Kenmore brand continues to focus on doing chores faster and easier with its new Elite Front load washer and dryer that can clean and completely dry an entire king size comforter and bedding in one load^[3] and get it done up to 35 percent faster^[4] with the innovative Accela-Wash feature. Additional product details follow.

No Refrigerator on the Market Has More Capacity^[5]
Bigger truly is better when it comes to finding enough space and easy access to items in the refrigerator. The new Kenmore Elite^® Trio^® 33 cubic foot French Door Bottom Mount Refrigerator offers a 33 total cubic feet - 22 cubic feet of fresh food capacity and 10.5 cubic feet of freezer capacity. No other refrigerator has more total capacity. In addition, no other three-door refrigerator has more freezer capacity or more fresh food capacity.^[6]

Additional product highlights include:

Slim In-Door Icemaker gives customers more usable capacity with 100 percent use of the top shelf and the ability to store more in the door via convenient door bins. In fact, no other French door bottom freezer refrigerator holds more 12 ounce soda cans on the top shelf^[7]
Two Exclusive SlideAway Shelves slide back to create more vertical space for tall items such as wine bottles and pitchers - more than two feet of total storage height
CleanFlowª Air Filter circulates air through a charcoal filter to remove food odor and help keep the interior smelling fresh - up to 15 times more effective than baking soda
AirTight Crisper with Moisture Lock retains moisture in vegetables longer when compared to a standard humidity crisper bin

The Kenmore Elite Trio 33 cubic foot French Door Bottom Mount Refrigerator (72092/3/9) is available in white, stainless steel and black finishes at the regular prices of $3,399.99 for stainless steel and $3,199.99 for white and black.

No Side-by-Side Refrigerator on the Market Has More Capacity^[8]
The Kenmore brand capacity leadership also extends to the side-by-side configuration. The Kenmore Elite^® 30 cubic foot Side-by-Side Refrigerator is the brand's largest ever side-by-side refrigerator that offers 30 total cubic feet, 30 percent more freezer space^[9], and room for up to eight one-gallon containers on its doors. No other side-by-side refrigerator offers more capacity^[10] or more shelf space^[11].

Additional product highlights include:

Increased Shelf Space with full-width glass shelves that provide wide-open spaces to store food with ease
Four One-Gallon Door Bins move to accommodate unique storage needs; no side-by-side refrigerator has more gallon door bins^[12]
SpaceSaver™ Ice System is located on the freezer door, freeing up 30 percent more freezer space^[13], big enough to fit 10 more pizzas^[14]
CrisperKeeper™ Drawers designed with an ethylene sachet, absorb the natural ripening agent given off by fruit and vegetables to extend the freshness of produce^[15] up to 25 percent

All this extra space and added freshness contribute to customers spending less time stocking and fewer trips to the grocery store.

The Kenmore Elite 30 cubic foot Side-by-Side Refrigerator (51172/3/9) will be available in stores in June in white, stainless steel and black at the regular prices of $1,799.99 for stainless steel and $2,099.99 for white and black.

No Front Load-Laundry Pair Provides More Capacity^[16]
Get more laundry done faster with the biggest front load laundry pair on the market. No other front-load laundry pair has more capacity than the Kenmore Elite^® 5.1 cubic foot Washer and 9.0 cubic foot Dryer Super Capacity Front Load Laundry Pair^[17]. In addition, the washer includes Accela-Wash™ technology, which combines the ActiveSpray™ and ActiveRinse™ features, that enables customers to get full-size loads cleaner up to 35 percent faster^[18] without compromising performance. The result, more than two hours of time saved on laundry day^[19].

Additional product highlights include:

5.1 Cubic Foot of Capacity allows for 28 extra-large bath towels^[20] or an entire king size bedding set including a king size comforter, two sheets and two pillow cases, to be washed in one load
9.0 Cubic Foot Super Capacity dryer can dry a complete king size bedding set in one load^[21]
Steam Treat setting virtually eliminates the need to pre-treat stains by tackling common, tough, set-in messes with the deep cleaning power of steam
Sanitize Wash Cycle is certified to eliminate 99.9 percent of certain bacteria^[22] and does it naturally without chemicals like bleach. The built-in heater raises temperatures to NSF¨ - certified standards to ensure bacteria are removed.

The Kenmore Elite 5.1 cubic foot Washer (41072/41073) is available now in white and metallic silver at the regular price of $1,299.99 and $1,399.99, respectively. The Kenmore Elite 9.0 cubic foot Dryer (Gas/Electric; 9/81072/white, 9/81073/metallic silver) sells at the regular price of $1,299.99 and $1,399.99, respectively. To learn more about Kenmore small and large appliances, visit www.kenmore.com.

For another great way to connect with the Kenmore brand, check out Shop Your Way^SM, a community that links members with exclusive content, deals and social shopping on an interactive website. Customer loyalty is valued at Sears with the Shop Your Way^SM program. To earn reward points to use toward future purchases, or to follow Kenmore brand announcements and happenings, sign up to become a Shop Your Way member at www.shopyourway.com.

For more Kenmore 100th Anniversary highlights including product information and images visit cookmore.com/press-kit/.

About Sears Holdings Corporation
Sears Holdings Corporation (NASDAQ: SHLD) is a leading integrated retailer with more than 2,500 full-line and specialty retail stores in the United States and Canada and the home of SHOP YOUR WAY, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through shopyourway.com. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, fitness equipment and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, with a broad apparel offering, including such well-known labels as Lands' End, the Kardashian Kollection, Jaclyn Smith and Joe Boxer, as well as Sofia by Sofia Vergara and The Country Living Home Collection. We are the nation's largest provider of home services, with more than 14 million service and installation calls made annually, and have a long-established commitment to those who serve in the military through initiatives like the Heroes at Home program. We have been named the 2011 Mobile Retailer of the Year, Recipient of the 2013 ENERGY STAR¨ "Partner of the Year - Sustained Excellence Award" for Product Retailing and Energy Management and one of the Top 20 Best Places to Work for Recent Grads. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' website at www.searsholdings.com.

Twitter: @searsholdings || Facebook: http://www.facebook.com/SHCCareers

About the Kenmore Brand
The Kenmore Brand is an industry leader in delivering trusted performance in the home with smart and stylish appliance innovations that help consumers do things quicker, easier and better. Recognized as a top appliance brand for nearly 100 years, the Kenmore Brand continues to give consumers more time, efficiency and better results for better living with industry-leading products across small and large appliance categories. The brand also introduced the Kenmore Craftsman Live Brand Experience -- an interactive space in the heart of Chicago equipped to stream innovative experiences and events live online via the Kenmore brand's Facebook page. For more information, log on to www.kenmore.com or www.facebook.com/kenmore.

Larry Costello
Sears Holdings Corp.
(847) 286-9036
Larry.Costello@searshc.com

Leah Eisenstein
Zeno Group for Kenmore
(312) 396-9766
Leah.Eisenstein@zenogroup.com

[1] Among leading brands refrigerator capacity measured through Association of Home Appliance Manufacturers (AHAM) Standards

[2] Based on capacity measured through AHAM standards

[3] Based on a King size comforter, two sheets and two pillow cases

[4] Based on 8 (8lb.) loads in an 8 hour day when using Accela-Wash option

[5] Among leading brands refrigerator capacity measured through Association of Home Appliance Manufacturers (AHAM) Standards

[6] Among leading brands refrigerator capacity measured through Association of Home Appliance Manufacturers (AHAM) Standards.

[7] Among leading brands refrigerators; based on Kenmore soda cans test procedure WI 4-73

[8] Among leading brand 36 inch side-by-side refrigerators whose capacity is measured through AHAM standards

[9] Compared to 25 cubic foot Kenmore¨ side-by-side models

[10] Among leading brand 36 inch side-by-side refrigerators whose capacity is measured through AHAM standards

[11] Among leading brand 36 inch side-by-side freestanding refrigerators 29 cu. ft. and above

[12] Among leading brand 36 inch freestanding side-by-side refrigerators with gallon door storage

[13] Compared to 25 cubic foot Kenmore¨ side-by-side models with standard ice making and dispensing systems

[14] Compared to 25 cubic foot Kenmore¨ side-by-side models with standard ice making and dispensing systems

[15] Based on extended shelf life of commonly purchased produce

[16] Among leading brands washer/dryer capacity measured through U.S. Department of Energy (DOE) Standards

[17] Among leading brands washer/dryer capacity measured through U.S. Department of Energy (DOE) Standards

[18] With Accela-Wash feature activated washing an 8 lb. load on Normal cycle

[19] Based on 8 (8lb.) loads in an 8 hour day when using Accela-Wash option

[20] Based on approximately 25 inch x 48 inch, 100 percent cotton bath towels

[21] Based on a King size comforter, two sheets and two pillow cases

[22] Per NSF International Protocols P172 Ð Sanitization Performance of Residential Washing Machines

SOURCE Kenmore

Sears Holdings Names Jeff Balagna Executive Vice President And Chief Information Officer

Thu, 09 May 2013 10:00:00 -0500

Executive brings extensive technology and operations experience

May 9, 2013

HOFFMAN ESTATES, Ill., May 9, 2013 /PRNewswire/ -- Sears Holdings (NASDAQ: SHLD) announced today that Jeff Balagna will join the company as executive vice president and chief information officer. Mr. Balagna most recently served as the chief information officer at Eli Lilly. In his new role with Sears Holdings, Mr. Balagna will be responsible for all technology and infrastructure initiatives for the company in its support centers and in-store.

"Jeff is a proven executive with an analytical approach and experience in transforming complex organizations in rapidly evolving industries," said Edward S. Lampert, Sears Holdings' chairman and chief executive officer. "Innovation and technology are cornerstones in Sears Holdings' efforts to build lasting relationships with our Shop Your Way members, and Jeff's deep expertise in information technology infrastructure, customer loyalty programs and leveraging IT as a business-enabler make him a strong addition to our team."

Mr. Balagna added: "Sears Holdings is at the forefront of leveraging technology and 'big data' initiatives to better understand and build its relationships with members. I welcome the opportunity to advance these efforts in support of our stores and associates."

Prior to Eli Lilly, Mr. Balagna spent more than five years with Carlson Companies in various capacities, including serving as CEO of Carlson Marketing, where he led the successful sale of the customer loyalty marketing company to Groupe Aeroplan, a $2.1 billion global marketing company. He stayed at Groupe Aeroplan to coordinate transition and integration activities, which were successfully completed in August 2011. Previously, Mr. Balagna also served as chief information officer and senior vice president at Medtronic Inc. for five years, and in increasing senior leadership positions at GE Medical Systems Americas and Ford Motor Company.

Mr. Balagna received a Bachelor of Science degree in Computer Science and Engineering from Oakland University in Detroit, Mich.

About Sears Holdings Corporation
Sears Holdings Corporation (NASDAQ: SHLD) is a leading integrated retailer with more than 2,500 full-line and specialty retail stores in the United States and Canada and the home of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through ShopYourWay.com. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, fitness equipment and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, with a broad apparel offering, including such well-known labels as Lands' End, the Kardashian Kollection, Jaclyn Smith and Joe Boxer, as well as Sofia by Sofia Vergara and The Country Living Home Collection. We are the nation's largest provider of home services, with more than 14 million service and installation calls made annually, and have a long-established commitment to those who serve in the military through initiatives like the Heroes at Home program. We have been named the 2011 Mobile Retailer of the Year, Recipient of the 2013 ENERGY STAR® "Partner of the Year - Sustained Excellence Award" for Product Retailing and Energy Management and one of the Top 20 Best Places to Work for Recent Grads. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' website at www.searsholdings.com. Twitter: @searsholdings ||Facebook: http://www.facebook.com/SHCCareers

NEWS MEDIA CONTACT:
Sears Holdings Public Relations
(847) 286-8371

SOURCE Sears Holdings Corporation

Sears Holdings To Announce Earnings

Wed, 01 May 2013 08:57:00 -0500

May 1, 2013

HOFFMAN ESTATES, Ill., May 1, 2013 /PRNewswire/ -- Sears Holdings Corporation (NASDAQ: SHLD) today announced the company currently plans to release financial results for its fiscal 2013 first quarter on or about May 23, 2013, before the market opens.

About Sears Holdings Corporation
Sears Holdings Corporation (NASDAQ: SHLD) is a leading integrated retailer with more than 2,500 full-line and specialty retail stores in the United States and Canada and the home of SHOP YOUR WAY, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through ShopYourWay.com. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, fitness equipment and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, with a broad apparel offering, including such well-known labels as Lands' End, the Kardashian Kollection, Jaclyn Smith and Joe Boxer, as well as Sofia by Sofia Vergara and The Country Living Home Collection. We are the nation's largest provider of home services, with more than 14 million service and installation calls made annually, and have a long-established commitment to those who serve in the military through initiatives like the Heroes at Home program. We have been named the 2011 Mobile Retailer of the Year, Recipient of the 2013 ENERGY STAR® "Partner of the Year - Sustained Excellence Award" for Product Retailing and Energy Management and one of the Top 20 Best Places to Work for Recent Grads. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' website at www.searsholdings.com. Twitter: @searsholdings || Facebook: http://www.facebook.com/SHCCareers

NEWS MEDIA CONTACT:
Sears Holdings Public Relations
(847) 286-8371

SOURCE Sears Holdings Corporation

Hurricane Sandy Rebuild For Army Veteran Kicks-Off Sears Sixth-Annual Heroes At Home Program

Mon, 29 Apr 2013 11:22:00 -0500

With Rebuilding Together, Sears Keeps Commitment to Red Hook, N.Y., Calls Upon SHOP YOUR WAY REWARDS(SM) Members, Customers to Support Spring Fundraising Campaign

Apr 29, 2013

HOFFMAN ESTATES, Ill., April 29, 2013 /PRNewswire/ -- Sears has announced the launch of its sixth annual Heroes at Home spring renovation and fundraising campaign with Rebuilding Together to rebuild and revive the homes of veterans nationwide. Thanks to donations by SHOP YOUR WAY REWARDS Members, customers and associates, the program has raised more than $17 million over the past six years, funding more than 1,300 home rebuilds for America's military heroes.

This spring, more than 75 military family homes will be rebuilt and to kick off the Heroes at Home campaign, the spotlight falls on a cluster of homes in Red Hook, N.Y. that Sears and Rebuilding Together committed to rebuild last fall in the wake of Hurricane Sandy. The "superstorm" brought more than 10 feet of water into the neighborhood, destroying basements and first floor living areas of homeowners, including that of Vietnam War army veteran Michael Chirieleison, the commander of VFW Post 5195 in Red Hook. Chirieleison, born and raised in Brooklyn, received a Bronze Star, Combat Infantry Badge and Good Conduct Medal for his dedicated service.

"Sears Heroes at Home program allows our associates, SHOP YOUR WAY REWARDS Members and customers the opportunity to participate not only in the rebuilding of homes, but also in the transformation of lives," said Ron Boire, executive vice president, chief merchandising officer and president, Sears and Kmart Formats. "It is our collective honor to assist America's veterans and their families, who have given so much to protect our freedom, by providing the resources necessary so that they can improve their living conditions."

Now through July 27, Sears is urging SHOP YOUR WAY REWARDS Members and customers nationwide to donate at their local Sears store or via a link online at sears.com/heroesathome. All funds raised go to Rebuilding Together, the nation's leading nonprofit working to preserve affordable homeownership.

Other examples of the nationwide Heroes at Home projects that are being completed this spring include:

Colorado Springs, Col. – Retrofitting the family home of an Iraq War Army veteran who lost a leg in an IED attack, making his bathroom accessible, installing a wheelchair ramp and stairway hand rails.
Miami – Replacement of a leaking roof, major bathroom renovations and exterior improvements to help a Vietnam War Air Force veteran and his wife keep their home of more than 39 years.
Sacramento, Calif. – Installing new doors, repairing drafty windows and overhauling a bathroom, to help a World War II Navy veteran provide better care for his ailing wife.
Boston – Repairing a leaky roof and windows, sealing drafts and making security improvements to the home of a Korean War veteran so his wife can stay in the home after his recent move to a nursing home.
Oakland, Calif. – A complete overhaul of the home of a former Tuskegee Airman, to include bathroom repairs, basement, painting, heater repair, and replacement of windows.

"Our partnership through Heroes at Home ensures our deserving veterans are coming home to a safe, healthy, and accessible living space," said John L. Fiegel, interim president and CEO of Rebuilding Together. "Our projects center on providing renovations for veterans unable to live in their current home conditions, due to injuries or obstacles that threaten their avenue to a safe and accessible home. We feel proud that each year we are able to help our American soldiers and veterans who dedicated their lives to serve our country."

In addition to working with Rebuilding Together to help veterans with home modifications, Sears has been recognized as one of the country's leading military employers. Sears currently employs more than 30,000 veterans, leading recruitment programs to place them in jobs within the organization as well as accommodations for their spouses who have relocated to be closer to them. The company also offers a military pay differential to its full-time associates who are reservists and serving on active duty, allowing each to continue participating in life insurance, medical and dental programs. Sears will also hold a comparable position for deployed employees for up to five years.

For more information about Heroes at Home, to make a donation and volunteer, visit sears.com/heroesathome. Follow Heroes at Home on SHOP YOUR WAY at ShopYourWay.com/heroesathome.

About Sears Holdings Corporation
Sears Holdings Corporation (NASDAQ: SHLD) is a leading integrated retailer with more than 2,500 full-line and specialty retail stores in the United States and Canada and the home of SHOP YOUR WAY, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through ShopYourWay.com. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, fitness equipment and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, with a broad apparel offering, including such well-known labels as Lands' End, the Kardashian Kollection, Jaclyn Smith and Joe Boxer, as well as Sofia by Sofia Vergara and The Country Living Home Collection. We are the nation's largest provider of home services, with more than 14 million service and installation calls made annually, and have a long-established commitment to those who serve in the military through initiatives like the Heroes at Home program. We have been named the 2011 Mobile Retailer of the Year, Recipient of the 2013 ENERGY STAR® "Partner of the Year - Sustained Excellence Award" for Product Retailing and Energy Management and one of the Top 20 Best Places to Work for Recent Grads. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' website at www.searsholdings.com. Twitter: @searsholdings || Facebook: http://www.facebook.com/SHCCareers

About Rebuilding Together
Rebuilding Together is a Safe and Healthy Housing organization that believes Community Starts at Home. Our focus provides critical repairs, accessibility modifications and energy efficient upgrades to low-income homes and community centers at no cost to service recipients. Our impact extends beyond the individuals served to revitalize and stabilize vulnerable neighborhoods and communities across the country. Our nearly 200 local affiliates complete approximately 10,000 rebuild projects a year thanks to the efforts of 200,000 volunteers from corporate partners, skilled trade professionals and everyday good citizens. Join us — visit RebuildingTogether.org.

MEDIA CONTACTS:
Brian Hanover	Danny Cohn
Sears Holdings	Zeno Group
847-286-6080	312-396-9789
Brian.Hanover@searshc.com	Danny.Cohn@zenogroup.com

SOURCE Sears Holdings Corporation

The Craftsman "Make a Difference" Tour Hits The Road to Assist Communities Nationwide

Fri, 26 Apr 2013 07:00:00 -0500

Ty Pennington Encourages Craftsman Club, SHOP YOUR WAY(SM) REWARDS Members and Americans Across the Country to Get Involved

PRNewswire
Apr 26, 2013

HOFFMAN ESTATES, Ill., April 26, 2013 /PRNewswire/ -- The Craftsman brand and Craftsman Club, a part of the SHOP YOUR WAY^SM Network, are hitting the road this summer to inspire Americans to open their tool boxes and start working with their hands, all while making a difference in communities across the country. Leading the charge is the Craftsman "Make a Difference" Tour, launching on April 27, which will visit more than 20 locations nationwide, renovating homes of U.S. veterans and helping communities in need. The "Make a Difference" Tour is at the center of the Craftsman brand's new "Made to Make" campaign, in which the Craftsman brand celebrates the "maker" within each of us.

To view the multimedia content, please click: http://www.multivu.com/players/English/60868-craftsman-make-a-difference/

(Photo: http://photos.prnewswire.com/prnh/20130426/MM97466 )

Tomorrow and throughout the tour, Sears Heroes at Home and non-profit Rebuilding Together will join the Craftsman "Make a Difference" Tour. At the tour's first stop in Moonachie, N.J., on National Rebuilding Day, the "Make a Difference" partners will help restore a home owned by a U.S. veteran that was devastated by Superstorm Sandy. National TV personality and DIY expert Ty Pennington will be there to lead volunteers and officially kick off the tour.

"It is so important to give back, and I have been fortunate to be part of some truly heartwarming home renovations throughout my career," said Pennington. "I'm excited and proud to be part of the Craftsman 'Make a Difference' Tour because, with the help of volunteers from Heroes at Home and Rebuilding Together, we'll make a positive impact in the lives of those in need."

Featuring a 36-foot trailer and truck filled with the latest Craftsman tools, the "Make a Difference" Tour's stops across the U.S. will include projects benefiting military veterans, assisting areas affected by natural disasters, and local community restoration projects where Sears Hometown Stores are located. Scheduled tour stops include:

Ardmore, Pa.	Moonachie, N.J.
Chicago	Philadelphia
Miami	St. Louis
Milford, Mich.	Sturgis, S.D.
Minneapolis, Minn.	Washington, D.C.

"We believe all Americans can build, create and shape their worlds, from the smallest of home projects to the tallest of buildings. And, we enjoy the pride in seeing our passion for making come to life," said Michael Castleman, president, Kenmore, Craftsman and DieHard and senior vice president, Sears Holdings. "For 86 years, the Craftsman brand has provided quality tools that are made to make. The Craftsman 'Make a Difference' Tour brings the desire of making to life, by mobilizing Craftsman Club members and local volunteers to make a difference in communities across the country."

"Rebuilding Together is thrilled to be joining Sears Heroes at Home and the Craftsman brand for the 'Make a Difference' tour," said Brad Segal, Chairman of Rebuilding Together's National Board. "We appreciate their generosity and share the belief that, together, we can rebuild our communities, house by house, block by block, community by community."

Americans can get involved in the tour by signing up for Craftsman Club, a part of the SHOP YOUR WAY Network. Members can then follow the tour online at Craftsman.com/MakeaDifference where they can view updates, photos and information on each stop, and check for volunteer opportunities at planned rebuilding projects and events happening in their community. Additionally, the "Make a Difference" Tour will be making surprise stops in several areas, visiting lucky Craftsman Club members who need extra inspiration to complete their project.

At each event, volunteers and attendees can learn about the latest product solutions from the Craftsman brand, including power tools, hand tools, garage, storage and lawn and garden equipment. Attendees will also enjoy hands-on product demonstrations with innovative Craftsman tools, plus giveaways, an area to record testimonials on what building and creating means to them and a chance to sign up for Craftsman Club, a part of the SHOP YOUR WAY Network, for exclusive discounts.

Customers looking for even more inspiration to start making a difference, can visit the new Craftsman project center at Craftsman.com. There, fans can find potential new project ideas and upload their own projects, images and stories. Fans can connect with fellow and future "makers" for guidance, and participate in discussions. It's the ultimate do-it-yourself hub.

To learn more about the "Make a Difference" Tour, visit Craftsman.com/MakeaDifference. For more information on the "Made to Make" campaign, project center and latest Craftsman tools visit Craftsman.com or Facebook.com/Craftsman.

About Craftsman
The Craftsman brand is America's most trusted tool brand. For 86 years, the Craftsman brand has developed innovative tools and products, earning a reputation for unsurpassed quality and durability, trusted for generations. The Craftsman brand offers a full range of hand and power tools that meet the needs of the DIY user to the demanding professional. In addition, The Craftsman brand also offers lawn and garden products and tool storage.

About Sears Holdings Corporation
Sears Holdings Corporation is a leading integrated retailer with over 2,600 full-line and specialty retail stores in the United States and Canada and the home of SHOP YOUR WAY a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through ShopYourWay.com. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, fitness equipment and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, with a broad apparel offering, including such well-known labels as Lands' End, the Kardashian Kollection, Jaclyn Smith and Joe Boxer, as well as Sofia by Sofia Vergara and The Country Living Home Collection. We are the nation's largest provider of home services, with more than 15 million service and installation calls made annually and have a long-established commitment to those who serve in the military through initiatives like the Heroes at Home program. We have been named the 2011 Mobile Retailer of the Year, Recipient of the 2012 ENERGY STAR® "Corporate Commitment Award" for Product Retailing and Energy Management and one of the Top 20 Best Places to Work for Recent Grads. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' website at www.searsholdings.com. Twitter: @searsholdings | |Facebook: http://www.facebook.com/SHCCareers

About Rebuilding Together
Rebuilding Together is a Safe and Healthy Housing organization that believes Community Starts at Home. Our focus provides critical repairs, accessibility modifications and energy efficient upgrades to low-income homes and community centers at no cost to service recipients. Our impact extends beyond the individuals served to revitalize and stabilize vulnerable neighborhoods and communities across the country. Our close to 200 local affiliates complete approximately 10,000 rebuild projects a year thanks to the efforts of nearly 200,000 volunteers from corporate partners, skilled trades professionals and everyday good citizens. Join us — visit www.RebuildingTogether.org.

MEDIA CONTACTS:
Larry Costello	Liz Risoldi
Sears Holdings/Craftsman	Zeno Group for Craftsman
(847) 346-4514	(312) 396-9730
larry.costello@searshc.com	liz.risoldi@zenogroup.com